Marie Despringhere, UK Country Manager, Optimizely, explains that to achieve a truly effective cross channel retail strategy the customer experience must be aligned across every channel and stage of the consumer journey, from research through browse to purchase. Shopping habits are not evolving as fast as some retailers – and pundits – may perceive. Research Read More →

Jewellery retailers at major department stores in Ningbo, China, are offering discounts today, also known as the ‘love confession day.’ The numbers ‘520’ are pronounced similarly as ‘I love you’ in Chinese. In Ningbo No. 2 Department Store, customers can enjoy a RMB$20 (around US$3) discount for any purchase of gem-set jewellery pieces of RMB$520 Read More →