Women’s direct to consumer clothing brand Universal Standard has started a programme under which, apparels bought from Universal Standard’s core collection, will be replaced for a new size for free, if they no longer fit, due to size fluctuation within a year of purchase. All returned clothing will be donated to several charities supporting women in need.

According to Universal Standard, it created this concept because women deserve to live their lives without feeling bullied by their size, or shackling their self-esteem to a future self that may or may not come into being.

“Our goal is to lead this sector with big, bold innovations based on insight and a deep understanding of our customers’ needs,” co-founder Alexandra Waldman said. “As a brand, we intend to create real, lasting, and much-needed change in the fashion business.” (AR)




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