Here at Allure, we love makeup. Like really, really love makeup. Our beauty editors could talk liquid liner, highlighter, and foundation all damn day (and we often do). After all, it is our job and not one we take lightly. We eagerly pore over every new launch, every emerging brand, and have an encyclopedia of dupes in our Read More →

Global Perfume & Cologne Industry Market Research Report recently published by QY Market Insightshighlights the current and future status of market and regional level analysis with the help of industry trends and market performance. The report provides in-depth research about the overall state of Perfume & Cologne market, industry future trends, the newest industry updates, focusing on Read More →

Ryan Reynolds (this Canadian Ryan, not that one) has been named the new face of Armani Code, the men’s fragrance franchise by Giorgio Armani. His first campaign in the new role will be for the brand’s newest scent, Armani Code Absolu, a “sparkling” and “sensuous” scent that launches in February along with a short film directed by Reed Read More →

Follett Corporation has unveiled an innovative new apparel customisation programme at its University of California Berkeley store. Marketed under its Fall Rush private label brand launched earlier this year, the Shirt Bar allows in-store customisation of UC Berkeley and Cal Athletics officially licensed apparel with over 20,000 possible design combinations. Follett Corporation is an operator Read More →

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