Tiffany & Co and Net-a-Porter recently inked an agreement, allowing selected Tiffany designs to be sold on Net-a-Porter.com beginning April 27 for a limited time.
Net-a-Porter will be the only authorised online destination beyond Tiffany’s own channels where customers can purchase Tiffany’s jewellery collections, helping the brand reach new and prospective audiences among Net-a-Porter clients in over 170 countries, Tiffany said in a press release.
This deal significantly expands the reach of Tiffany’s e-commerce business, which is currently in place in 13 countries.
“Founded in New York, Tiffany has been a renowned house of luxury for 179 years, and brand collaborations with innovative businesses like Net-a-Porter help ensure that Tiffany’s timeless designs reach a new generation of customers, wherever they are,” said Philippe Galtie, senior vice president of international sales at Tiffany & Co. “With their recognised edit and fashion authority, Net-a-Porter will re-introduce Tiffany as more than the legendary jeweller, but an expression of personal style.”
Sarah Rutson, vice president of global buying for Net-a-Porter, commented, “Tiffany is such an important brand in luxury jewellery, and its heritage holds a special meaning for so many of our customers at Net-a-Porter.”
The collaboration will go live on April 27, beginning with an edit of Tiffany’s iconic Tiffany T collection, which perfectly complements the unique style of the modern Net-a-Porter woman, the company said.
Tiffany T wrap ring in 18-karat rose gold with diamonds