Target spokesman Joshua Thomas says that as of 7 a.m. ET, no products had sold out entirely. However, the Marimekko line is experiencing an usual midday spike, so shelves are now starting to empty. Online, It looks as though the Marimekko hats are selling out as of Sunday afternoon.
It’s “not uncommon for the line to sell out over time,” says Thomas, who’s overseen many of Target’s over-175 designer collaborations.
It’s been a year since Target’s collaboration with Lily Pulitzer broke the Internet and immediately sold out in stores. Today, the retailer’s line with Finnish designhouse Marimekko hits stores, and early signs show the collection of graphic beach accessories and dinnerware won’t cause as much pandemonium.