Fabrizio Freda, the chief executive officer of Estee Lauder Cos., could tell the fragrance industry was changing by watching the members of his own family. His grandfather picked a signature cologne and never changed it, Freda says. But the executive’s son hasn’t shown that kind of loyalty — a typical attitude for younger consumers. If they Read More →

Thhese days there are perfumes to satisfy anyone’s sensibilities—gab a bottle of the a loved one’s scent, dab on eau de apocalypse or huff babies’ heads. Now, a new perfume appeals to the space lover, capturing the aromatic scents of a comet, reports New Scientist’s Jacob Aron. Perfumologists from The Aroma Company, a British company that specializes in what it calls “scent marketing Read More →

When you first smell Folie à Plusieurs’ line of Le Cinéma Olfactif perfumes, you might detect sandalwood, nutmeg or musk. But the packaging lists the ingredients as “when eyes first meet,” “cold sweat breaks at night,” “this could be love,” “porcelain figurines forgotten by prayer” and “glitter powder” — the emotional essences of movies like Read More →

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