As the fashion and retail landscape continues to evolve at warp speed, “old guard” vendors and newer digitally native e-commerce companies are rapidly converging at an M&A intersection of mutual need. While online players offer the right combination of technology, data-driven consumer insights and social engagement as well as aesthetics, established, traditionally rooted firms bring Read More →

The World Diamond Mark Foundation (WDM) is hoping to drum up stronger interest in diamond jewellery with the launch of a new global diamond promotional campaign. The campaign, released under the slogan “Part of You™,” includes a new B2C website, www.passion.diamonds, and corresponding social media channels. It is aimed at fostering strong consumer demand by Read More →

A sugar daddy dating site has launched a range of perfumes for rich men seeking younger girlfriends. Arrangement.com’s fragrances are targeted at ‘sugar daddies’ and ‘sugar babies’ looking to attract a partner. They promise their new perfumes will ‘make your senses waltz to a pheromonic symphony’ and spark a ‘revolution of passion’. Currently only available Read More →

Personality traits based on your zodiac signs can take you to your signature scent with the right assortment of notes for your mood, says an expert. Rohit Kumar Agarwal, founder of Perfumebooth, an online destination for fragrances, lists which perfume ingredients perfectly fit each zodiac sign. * Aries: Aries are generally adventurous, energetic, confident, quick-witted, Read More →