Many store marketers are recognizing that today’s young shoppers are looking for trendy new looks and fabrications, particularly in jeans, and are stepping up to address this demand. Early results have been very encouraging – Hollister (a division of Abercrombie & Fitch) reported a comparable store sales increase of 5% in the 2017 second fiscal … Read More →
Agenerous spritz of “his” or “hers” perfume was once considered as the ultimate way for men to exude their manliness and women to waft their femininity. But now the appeal of stereo-typically gendered smells is firmly in decline, as consumers are developing a nose for high-end unisex perfumes and buying perfumes designed for the opposite … Read More →
Fashion hasn’t always encouraged self-expression. Before the youthquakers in their ready-to-wear togs became the norm, trends trickled down to the masses through the couture. In this schema designers were dictators. Today, individualism in dress is not only encouraged, it’s communicated via many channels. A mix of high and low is accepted rather than the exception, … Read More →
It was Zimbabwean roots and crafts of tribe women which made Nyasha Mabhunu’s fashion collection the colourful fusion that featured at African Fashion Week London. The 23-year-old, who will graduate from Bucks New University in September, was one of more than 100 designers with connections to Africa to show their collections at Freemasons’ Hall. Nyasha said: “My … Read More →
Glam up your next social gathering with these 7 makeup tips. Put on the right makeup, pretty dresses and be the cynosure of all eyes at the party. Just like you choose different outfits for different occasions, a woman’s makeup also changes with occasion. Now if you prefer subtle makeup during office hours, you … Read More →
The biggest fashion event in Mumbai, Lakmé Fashion Week is back for its winter/festive 2017 edition. Designers have been working on fresh collection for the last few months and we’ve got a sneak peek at what’s coming up this week. From Sanjay Garg’s Lakmé Absolute Grand Opening on Day 1 at Royal Opera House to Manish … Read More →
If you’re a make-up lover, then you ought to have brushes. These brushes always come handy with blending foundation for trying the intense smokey eye look. But do you know that these make-up brushes may contain bits of make-up, oil, dirt, and lots of bacteria? It’s true and that’s why you should always clean your … Read More →