Snapdeal Diwali Sale Day One Saw 'Record' Traffic, Sales

E-commerce marketplace Snapdeal said that the Electronics Monday Sale was the highest ever traffic experienced by the platform, where five mobiles were sold every second. In a statement issued on Monday evening, the company claimed that it was on track to reach $100 million in sales (roughly Rs. 647 crores).

“It has been our biggest day so far,” said Rahul Taneja, VP Category Management, Snapdeal in a phone conversation with Gadgets 360. “Compared to the Preview Sale on September 29th, where they got 6x the orders, and 10x the sales, today’s response has been even better,” he claimed, adding that Snapdeal is expecting twice the revenue compared to the Preview Sale.

“We’re trending at about 17x of sales compared to a normal day. The traffic has increased by around 6x on our platform,” he said, adding that the day had yet to come to a close.

The focus of the sale was mobiles and electronics, and Snapdeal’s top three selling categories were smartphones, personal grooming devices, and cameras. Smartphones from Xiaomi, Apple, Samsung, and Micromax where the highest selling in their category. Power banks, televisions, washing machines, and water heaters also saw a spike in sales, the company claimed.

“We’re ensured that our platform can handle 20x the traffic in general and in number of concurrent users. We had a seamless experience with no incidence of failure.” Taneja said.

Commenting on the pricing disparity and the inflated discounts, Tanjeja said that the sale prices are governed by what the sellers put in on the platform.

“Our job is to ensure that there is a high degree of quality checks to ensure that such incidents do not happen, or are minimised as much as possible. We’ve seen very few incidents today, and we’re working towards ensuring that nothing of this sort happens,” Taneja said.


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