KGK Group, a global corporation with fully integrated operations in the gemstone and jewellery industry, recently launched a new brand identity, which the company said is in line with its evolution and growth into a mines-to-brands enterprise.
The brand refresh includes a new logo, new tagline and a revamped website.
The logo reflects the company’s history, which spans more than a century, while the tagline, “Inspired to shine,” speaks of the KGK team’s vision and core values. The new brand image represents change, growth and the group’s aspirations.
KGK has also transformed its online presence with a revamped website (www.kgkgroup.com) that promises to deliver better user experience.
KGK Group has a presence in virtually every aspect of the gemstone and jewellery sector, recently reinforcing its core business through organic expansion and strategic acquisitions in a time of slower economic growth.
Established in 1905 by the Kothari family of Jaipur, India, the group is a pioneer in the world of precious stones. It has been sourcing, manufacturing and distributing diamonds, coloured gemstones and jewellery for decades. It is a De Beers sightholder, an Alrosa Alliance partner and a Rio Tinto Select Diamantaire, with diamond manufacturing units in India, South Africa, Botswana and Russia. The group has gemstone manufacturing operations in India and Thailand, and jewellery production in China, Hong Kong and India.
In 1997, the company established its presence in China, opening a jewellery factory in Panyu, followed by diamond cutting and polishing in Shenzhen, diamond trading in Shanghai and Shenzhen, and diamond and jewellery wholesaling in Beijing. In 2013, KGK formed a gemstone polishing and trading unit in Shenzhen and a production unit to manufacture jewellery for the Chinese domestic market. Today, KGK has six companies, modern offices and production facilities in China, with a total of 60,000 square feet of factory space and 1,500 staff.