Don’t call it a comeback, but Juicy Couture has been slaying the style scene this year. It was just a few months ago when they made us all go wild with their Fall 2016 campaign, #TrackIsBack, which featured inspiring women from across the globe, styling their Juicy tracksuits to perfection. The series starred some of today’s coolest influencers like twins Cipriana Quann and TK Wonder, Atlanta de Cadenet Taylor, Ruby Aldridge, and more. But arguably the best part about the campaign was the return of our favorite ’00s staple; it put tracksuits back on our radar — and showed us the myriad ways you can wear them.
Now Juicy Couture is back at it again with a brand-new Spring 2017 campaign titled #JuicyNextGen, which expands their Global Girl Squad and aims to bring the company’s L.A. heritage to life. It features a line of laid-back looks, jewelry, and accessories that represent the spirit of the sunny city. And spoiler alert: it might just be our favorite collection yet.
Enter a mix of whimsical dresses, baby-blue tracksuits that beg to be paired with crop tops, and bomber jackets that make any outfit instantly cooler. There’s even a terrycloth shorts-and-crop-top situation that we can see being a major beach staple as soon as the warm weather hits. Ahead, check out Juicy’s new swoon-worthy collection — and be sure to follow the brand on Instagram to see how influencers and fans style these looks for summer.