Amazon is copying the practice of some brick-and-mortar stores by starting its own shopping channel, Amazon Live, which will promote its own products. This is another challenge to retailers as Amazon now controls about half of US e-commerce market.Amazon is already well ahead of traditional stores such as Best Buy, Macy’s, and Walmart. The existence Read More →

Here at Allure, we love makeup. Like really, really love makeup. Our beauty editors could talk liquid liner, highlighter, and foundation all damn day (and we often do). After all, it is our job and not one we take lightly. We eagerly pore over every new launch, every emerging brand, and have an encyclopedia of dupes in our Read More →

Racing forward to gain a steadier foothold in the Indian ecommerce market, Amazon India’s fashion marketplace, Amazon Fashion, has launched a dedicated online baby clothing store. According to the reports, the new clothing store will offer 30K styles for babies up to two years of age. The store will feature homegrown as well as international brands like Mothercare, Read More →

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