The Japan Jewellery Fair (JJF) opened its doors to local and overseas buyers on September 1 at the Tokyo Big Sight Exhibition Center. Hundreds of jewellery manufacturers and gemstone dealers are showcasing their latest products.

Organised by UBM Japan Co Ltd and the Japan Jewellery Association, the three-day trade fair features 443 vendors from 13 countries and regions. An expansive selection of diamond, gem-set and pearl jewellery collections, loose gemstones and pearls, as well as packaging and jewellery manufacturing tools and equipment are on display.

Buyers can visit special sections such as the Quality Design Zone, Bridal Jewellery Zone, Japan Pearl Pavilion, Designer & Craftsmen Pavilion, Re-styled Pavilion, National Pavilions and a Group Pavilion.

The National Pavilions include Italy, Hong Kong and Taiwan, while the Group Pavilion is hosting the following organisations and companies: International Colored Gemstone Association, Artisan Village, Atelier Group Yamanami, Jewellery Town Okachimachi, Jewelers Club Ceres, ZHO, Tokyo Gem Dealers, Japan Jewellery Designers Association, Japan Pearl Export and Processing Cooperative Association, Japan Jewelers Association, Project F and the Japan Precious Metal Chain Manufacturing Industrial Association.

Taking centre stage at this year’s show are Japan’s fine jewellery and pearl products. According to the organisers, Japanese jewellery and pearl pavilions attract the biggest number of buyers at international trade fairs, thanks to top-quality products offered at competitive prices.

The jewellery and pearl pavilions at the 2016 JJF feature a wider range of Japanese jewellery and pearl suppliers, UBM Japan noted.

Christopher Eve, managing director of UBM Japan Co Ltd, commented, “The reason for the strength of JJF is that the Japanese jewellery market is fundamentally robust despite Japan having had a flat economy for many years. In recent years, Japanese companies have also been gaining business overseas through their participation in Hong Kong jewellery fairs.”

According to the organisers, JJF is acclaimed as a premier B2B show that consistently attracts local and international buyers. The number of overseas buyers who have made JJF one of their must-visit events on the global jewellery trade calendar has also increased substantially in recent years.

The 2015 edition drew 14,312 local and overseas buyers, and featured 450 companies from 15 countries and regions.

The JJF VIP Buyer Programme also hosted more than 800 domestic and international buyers last year.

JJF is ideally timed for jewellery retailer stock purchasing ahead of the peak shopping season, the organisers noted.

[Source:- jewellerynewsasia]

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