US-based Brilliant Earth, recognised by the trade as an ethically sourced fine jeweller, recently launched an exclusive collection of bridal and fine jewellery in partnership with CanadaMark.
The CanadaMark diamond hallmark programme is owned by Dominion Diamond Corporation (DDC).
Launched on August 11, the collection uses exceptional Canadian diamonds sourced from some of the most responsible mines in the world, according to DDC.
The collection will be available exclusively on Brilliant Earth’s website and their showrooms in Los Angeles, Boston and San Francisco.
Comprised of engagement rings, wedding bands, diamond studs and bracelets, the collection was designed by Brilliant Earth and incorporates CanadaMark diamonds to create classic and chic styles. The diamonds used in the Signature Collection are cut to perfect proportions with exceptional symmetry and exhibit the coveted Hearts and Arrows effect for sparkle and fire, the diamond producer said.
According to DDC, CanadaMark diamonds are gemstones of unparalleled beauty and brilliance that are mined according to the highest ethical and environmental standards in Canada’s Northwest Territories. This area, located a few miles south of the Arctic Circle, is a land of pristine lakes, untamed wilderness and awe-inspiring beauty. The mines from which CanadaMark diamonds originate place special priority on agreements with the local Aboriginal people, who benefit from the jobs, opportunities and community development initiatives that the mines bring to their region. Additionally, CanadaMark diamonds are tracked at every stage from origin to polished stone.
“We are proud to collaborate with a partner that mirrors our commitment to ethical sourcing, community development and excellence,” said Kathryn Money, Brilliant Earth’s vice president of strategy and merchandising. “This collection will appeal to our millennial customers who place a premium on ethical sourcing, high-quality craftsmanship and beautiful designs.”
Brilliant Earth, a retailer of responsibly sourced fine jewellery and e-commerce jeweller, was founded in 2005 by Gerstein and Eric Grossberg. Each piece of Brilliant Earth jewellery is handcrafted from recycled precious metals and set with beyond conflict-free diamonds and coloured gemstones that meet the highest standards of social and environmental responsibility. Additionally, Brilliant Earth donates five percent of its profits to help communities impacted by the jewellery trade build a brighter future.
[Source:- jewellerynewsasia]