For the last few years IFF have asked its perfumers to use their creative talents to make perfumes with no creative or budget constraints. These were previously sold to the public under the name Speed Smelling Collection, but in 2016, they have been renamed as the Secret Smelling Collection. They say: these 11 magical, experimental … Read More →
Diptyque latest fragrance is Eau des Sens. The scent was created by Olivier Prescheux of Givaudan. Eau des Sens contains notes of orange blossom and bitter orange in the top; a heart of juniper berry; and a dry down of patchouli and angelica. The company say: The idea is to take a different view of fragrance, a kind of … Read More →
Givaudan’s Alexandra Kosinski has created the latest fragrance for Parfums de Marly:Athalia. Athalia contains notes of orange blossom in the top; a heart of iris and amber; and the base contains white musk. The company say: The story? A hyper feminine juice, youthful, angelic, equally balanced between softness (white musk and orange blossom) and gentle captivating … Read More →
If you’re newly bitten by the fragrance bug, you are probably reading Basenotes and feeling like the proverbial kid with his nose pressed up against the glass – everyone’s talking about their latest niche acquisition, debating the pineapple-ness of Aventus batch codes, and comparing the current Dior Homme with the silver stem one(what is a … Read More →
Ever since Elizabeth Taylor wooed the world with her White Diamonds signature fragrance back in 1991 with Elizabeth Arden, the celebrity fragrance has become almost a rite of passage for many a singer, actor and sports star. With the likes of Britney Spears, Paris Hilton and David Beckham taking home millions in profits from their … Read More →
The stunning and exciting launch of Azzaro pour Elle is accompanied by a new classy mixture with Azzaro Pour Elle Extreme discovering an exciting warmer element of the classic fragrance. Retaining its classy style the sensuous and fashionable elixir of Azzaro Pour Elle Extreme is delivered in eau de parfum concentration. Azzaro Pour Elle Extreme … Read More →
The trendy Gentlemen Only fragrance range from Givenchy brings a new creation to its collection with Gentlemen Only Parisian Break. Advancing from the classicGentlemen aroma the fashionable Gentlemen Only sets the course for this fascinating new collection succeeded by Gentlemen Only Intense and the most recent Gentlemen Only Casual Chic. Gentlemen Only Parisian Break is … Read More →







