Fabrizio Freda, the chief executive officer of Estee Lauder Cos., could tell the fragrance industry was changing by watching the members of his own family. His grandfather picked a signature cologne and never changed it, Freda says. But the executive’s son hasn’t shown that kind of loyalty — a typical attitude for younger consumers. If they Read More →

The label of Hermes will be unveiling a new fragrance branded Galop d’Hermes, relating to the horse riding customs and annual dressage events, while it will also totally fit the woman who is very energetic, captivated by history, passionate about the present and thrilled to experience the future. A new chapter in the design of Read More →

In a series of three female fragrances Vera Wang perfumes unveiled its Embrace collection with Rose Buds and Vanilla, Green Tea and Pear Blossom and Periwinkle and Iris and now the selection is expanding its products with another floral scent labeledMarigold and Gardenia. The new design is presented as a very feminine and delicious mix Read More →

Acqua di Parma the Italian specialized fragrance selection is launching the new Peonia Nobile aroma, extending the selection of floral fragrances from the classic Gelsomino Nobile and Rosa Nobile scents. Peonia Nobile concentration starts in an opening of juicy raspberry and exciting black pepper while the signature heart includes a range of floral tones presenting Read More →

Chloe Fleur de Parfum is the latest edition of the popular Chloe Eau de Parfum rose fragrance from the label of Chloe. Retaining the character of the original concentration with additional floral beauty, the effort was to reveal a rose bouquet in a powder-like sandy tone, outlined as a naturally stylish and sensual cloak that Read More →

Evolving the trend of the greatly popular and successful Armani Code fragrance the newest Armani Code Sport 2016 is among the numerous expressions of this popular selection from the brand of Giorgio Armani. The classic Armani Code with a heritage of over ten years has advanced into several different chapters from the splendid seasonal Armani Read More →

Calvin Klein has launched Deep Euphoria, a new expression of the original Euphoria aroma unveiled over ten years ago. Deep Euphoria connects to the wide range of products from the Euphoria fragrance variety with the newest launches of Euphoria Essence, Euphoria Gold, Euphoria Liquid Gold and Endless Euphoria simply to name a couple. Imaging a Read More →