Estee Lauder fragrances are launching Azuree D’Or a new perfume for the female clientele with a feeling of warm lavish flowers. The new Azuree D’Or is a new expression of the classic Azuree first released nearly five decades ago. In a wealth of deluxe floral warmth the formulation starts in a revitalizing blend of pink Read More →

Givenchy fragrances launch Pi Air one more masculine option for the well-known Pi fragrance series in the path of the most recent Pi Extreme aroma. Taking a quest deep into the clouds the scent of Pi Air imbues the feelings into endless freshness with a cool rush characterized by captivating masculinity. The formulation starts with Read More →

Givenchy perfumes introduce one more creation for its exciting couture perfume selection with L’Atelier de Givenchy Rose Ardente perfume. Devoted to the creativity for the series with fashion designs and fabrics applied in their creations the latest Rose Ardente connects to the selection with Gaiac Mystique and Immortelle Tribal and last year’s Iris Harmonique while Read More →

The deluxe Bvlgari house releases a new series of fragrances with the Splendida collection presenting three creations. The range consists of Splendida Iris d’Or, Splendida Jasmin Noir and Splendida Rose Rose all discovering distinct floral themes. Bvlgari Splendida Iris D’Or fragrance starts in a feeling of green notes boosted with mimosa and violet with the Read More →

According to Stephanie Chan at The Hollywood Reporter, Ikea is going to be launching its own scents: Affordable-furniture giant Ikea is partnering with fellow Swede Byredo, the fragrance house founded by ex-professional basketball player Ben Gorham in Stockholm in 2006, whose scents are sold at Barneys New York and other upscale retailers. The fragrance collaboration is intended Read More →