Calvin Klein has always been pretty ahead of the game when it comes to gender issues. In the 1990’s they debuted a young Kate Moss with her boyish figure and the world loved it. Now, 20 years on, they are debuting the first ever ‘gender-free’ fragrance.
Following on from the iconic 90’s fragrance, CK One, CK2 “celebrates the idea that not every relationship needs labels.”
The brand are calling CK2 a “new gender-free scent that embodies the thrill of life and celebrates the diversity of connections between 2 people.” See the advertising campaign here:
Shot by renowned photographer Ryan McGinley, the advert features four stories that fold into one another in unexpected ways.