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Tag Archives: Why

27May 2017

Why you’ve been storing your perfume wrong your entire life

by Loknath Das

You wake up in the morning, head to the bathroom and slap on your favourite scent. You’re good to go and ready to attack the day, right? Wrong. It turns out we have been applying our perfume wrong for years, folks. Yep, seriously, you’ve been doing it wrong – regardless of whether you splash out … Read More →

14May 2017

Why This $29 Sunglass Line Already Has a Cult Following (Before It’s Even Launched)

by Loknath Das

When it comes to accessories, sunglasses are just about the easiest item to work into an outfit, and with summer right around the corner, we’ve been on the lookout for the best new shades to add to our collections. But doesn’t it seem as if you have to spend an arm and a leg to … Read More →

12May 2017

Why you should never use perfume before going out in the sun

by Loknath Das

We all want to smell our best, but we risk doing ourselves some serious damage. Perfume can help to disguise a multitude of unsavoury sins. Whether you just need a little freshener or decided to forgo having a shower in favour of a few more minutes in bed, a bottle of fragrance can make a … Read More →

12May 2017

Why you should never use perfume before going out in the sun

by Loknath Das

We all want to smell our best, but we risk doing ourselves some serious damage. Perfume can help to disguise a multitude of unsavoury sins. Whether you just need a little freshener or decided to forgo having a shower in favour of a few more minutes in bed, a bottle of fragrance can make a … Read More →

18Apr 2017

HUSH WHY THREE TECH BROS DECIDED TO SELL MAKE-UP ONLINE

by Loknath Das

Online shopping has changed the way we buy everything from food to clothing, and now three guys from the US have decided it’s time for the cosmetics industry to follow suit. Beauty buffs everywhere will know how expensive buying make-up can be. From high-end foundations to lip kits, keeping up with the latest trends isn’t … Read More →

28Mar 2017

Why does perfume trigger powerful memories?

by Loknath Das

Do you ever walk past a field of freshly cut grass, breathe in, and remember playing outside when you were a kid, on a lazy summer’s day? Take in the scent of a roast and get taken back to weekends at home, when the smell of your mother’s home-cooked Sunday dinner filled the air? No … Read More →

16Mar 2017

Eau zone: the makers of niche perfumes explain why uncommon scents are in the ascendant

by Loknath Das

The recent explosion of niche perfumery has been driven by the recent obsession with being able to express yourself. Pictured, from left: Kilian Hennessy of By Kilian, David Seth and Kavi Moltz of DS & Durga, Carlos Huber of Arquiste, Eddy Chai and Paul Birardi of Odin, Fabrice Penot of Le Labo, Jan Ahlgren of … Read More →

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