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Tag Archives: Swadeshi

07Aug 2017

Patanjali’s foray into apparels is fine but can Baba Ramdev’s swadeshi ideology define fashion?

by Loknath Das

After making its presence felt in the fast moving consumer goods (FMCG) space and making MNCs firmly entrenched in India for years to change some of their products to herbal variant, Patanjali Ayurved is planning to come out with a ‘swadeshi’ clothing line in April 2018. Curiously, this time around the company’s claim is that … Read More →

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