The World Diamond Mark Foundation (WDM) is hoping to drum up stronger interest in diamond jewellery with the launch of a new global diamond promotional campaign. The campaign, released under the slogan “Part of You™,” includes a new B2C website, www.passion.diamonds, and corresponding social media channels. It is aimed at fostering strong consumer demand by … Read More →
An increase in income levels, coupled with steady interest from the younger generation, is likely to fuel India’s gold jewellery demand in the coming years, according to the World Gold Council (WGC). In its report, “India’s gold market: evolution and innovation,” WGC said the rise of India’s middle-class consumers will play a vital role in … Read More →