A town house in the chic eighth arrondissement in Paris, just around the corner from the Elysée Palace, will house Le Grand Musée du Parfum, a new perfume museum. “The project came naturally – France stands for good perfume,” said Sandra Armstrong, managing director of the museum. “We felt that a comprehensive museum, developed by historians, odor … Read More →
Forevermark, the diamond brand from the De Beers Group of Companies, recently celebrated the relaunch of the slogan “A Diamond is Forever” with a new brand campaign, “It’s A Long Journey to Become the One,” in Greater China and Asia Pacific this December. The campaign reveals Forevermark’s rigorous selection process in the pursuit of fine-quality … Read More →
The Big 4 have halted store expansion by cancelling two thirds of plans to build new stores since 2014. According to the figures compiled for The Telegraph, Sainsbury’s, Tesco and Morrisons have only filed for one supermarket planning application each this year, compared with 20 two years ago. Tesco and Sainsbury’s have instead opted to … Read More →
Mikimoto recently launched a new digital campaign to highlight the modern woman’s perception of pearls through highly stylised films. The “Explore the Original” campaign was launched in the US on November 1. The campaign was unveiled in partnership with Mikimoto’s Digital Agency of Record (AOR), Rokkan. “The Mikimoto pearl necklace has become an iconic symbol … Read More →
Fried chicken king KFC is looking to open more than 500 new stores across the UK. The fast food giant has published plans for 537 target sites across the nation – which include restaurants, drive-thrus, express/take out spots and food courts. The company currently has around 850 outlets in the UK – but it’s looking … Read More →
Hugo Boss The Scent For Her Eau de Parfum From £44 for 30ml, available nationwide This one is unmistakably feminine but it follows on from Hugo Boss’s men’s scent and is inspired by women wearing male tailoring – the lid even looks like a cufflink. It’s light and delicate, with notes of peach and freesia, … Read More →
HRD Antwerp is introducing a new diamond certificate at the Antwerp Diamond Pavilion of the September Hong Kong Jewellery & Gem Fair. The launch is scheduled for September 14 at the AsiaWorld-Expo (AWE). Peter Macken, CEO of HRD Antwerp, will lead the launching ceremony, to be followed by a 3D presentation, according to the company. … Read More →