HIGHLIGHTS BlueStone has been selling jewellery online since 2012 It manufactures all products on demand rather than preparing inventory The manufacturing process is partly industrialised for greater speed “The jewellery industry never had the incentive to take technological steps because their model was always very different,” says Gaurav Singh Kushwaha, founder-CEO of BlueStone, one of Read More →

Chinese jewellery brand Seekfu recently opened its maiden boutique in Nanning, Guangxi Zhuang Autonomous Region, China, following the establishment of its online store as the company adopts an online-to-offline (O2O) business model to strengthen sales. The company’s brick-and-mortar retail store offers customers a chance to physically examine the products, according to a report by China.com.cn. The Read More →