Mikimoto opens boutique in Tokyo’s upmarket district

by

Renowned Japanese fine jewellery brand Mikimoto recently opened a luxurious store in Ginza, Tokyo’s most famous upmarket shopping and entertainment district. The seven-storey shop, designed by distinguished architect Hiroshi Naito, is aimed at attracting local buyers and tourists from all over the world, according to Mikimoto. The boutique’s theme is “Shimmering Spring Sea” as a … Read More →

Mikimoto unveils new digital campaign to promote pearls

by

Mikimoto recently launched a new digital campaign to highlight the modern woman’s perception of pearls through highly stylised films. The “Explore the Original” campaign was launched in the US on November 1. The campaign was unveiled in partnership with Mikimoto’s Digital Agency of Record (AOR), Rokkan. “The Mikimoto pearl necklace has become an iconic symbol … Read More →