Social media is arguably the best thing to have happened to the apparel industry. The network has armed the fashion industry with the ability to reach a large audience with just a single post. Brands and clients now interact genuinely via any of the existing platforms. Word of mouth, which drives the apparel business, also spreads like … Read More →
For Carolina Herrera, Tuesday’s launch of a capsule collection is another optimal effort to better connect with shoppers. “Perfectly right for now,” the fine-tuned assortment draws inspiration from the designer’s 1981 debut runway collection at the Metropolitan Club, Herrera said. A gold lamé evening gown, an off-the-shoulder blouse and a zebra-printed tunic will be in … Read More →