A few words came to Kimora Lee Simmons’ mind when designing resort: “all-American exotic — just like me,” she said, during a preview of the collection. This season, she evolved the tastefully body-hugging dresses and sensual tailoring — two consistent themes of the label — to include looser silhouettes, takes on blue and white striped Read More →

American jeanswear brand Lee has become India’s most trusted casualwear brand for the second year in a row ahead of Levi’s. In a stark contrast to the 2 per cent difference between the two brands last year, this year Levi’s trails 16 per cent behind Lee, according to The Brand Trust Report – India Study Read More →