A homegrown online beauty brand, Sugar Cosmetics, recently opened its second offline store in the country at Bengaluru’s Orion Mall. Launched in 2015, the brand aims to cater exclusively to Indian skin tones. CEO Vineeta Singh chats with us about the Bengaluru market, signature products and expansions plans. After Kolkata, this is your second store Read More →

Sure, we’re all makeup geeks in our own right, but Marlena Stell is one of the few who can truly claim the title. If you’re the type who has been watching YouTube beauty tutorials for years, you’ll probably remember seeing of the makeup artist’s step-by-step videos—under her online moniker MakeupGeekTV—gracing your feed. Flash forward to Read More →