Saurav Ganguly says Shine On with the new collection of jewellery launched by Senco Gold & Diamonds. The former skipper of the Indian cricket team launched AHAM, the new collection of jewellery exclusively for men by the largest jewellery retail chain from Eastern India.
The new jewellery line offers a signature collection of rings, bracelets, cufflinks, ear-studs, chains and pendants in diamond, gold and silver. The collection has been designed especially for the cosmopolitan man. This Signature range can be used as part of daily wear as well as in social occasions or for sheer power dressing by the men of honour.
Speaking on the occasion of launching the new marketing campaign – “Shine On”, Suvankar Sen, Executive Director, Senco Gold & Diamonds, said, “Sourav Ganguly embodies the spirit of AHAM, which celebrates the man who has that sharp edge over others and who dazzles the world with his success. People may criticise him, but his outstanding performance silences them. His brilliance lets him rise above mediocrity. For him, a century is not enough. Even his rivals admire him when he outplays them. He is not afraid of failure because he excels beyond expectations. He is equally versatile, excelling at whatever he does in his own unique style, with impeccable class and elegance. This is the spirit of Aham, which means ‘self’ or ‘ego’ and Sourav Ganguly represents every self-made man who is comfortable being himself and letting his ‘aham’ shine.”
The brand ambassador who is associated with the company since 2015 says, ““I am very much excited with the new range of jewellery collection, Aham. All the collections are uniquely designed by karigars and the new collection embodies the spirit of self-confidence along with the desire to succeed.”
The price of AHAM starts from Rs. 30,000 for the Gold collection, Rs.2000 for Silver collection and Rs.40,000 for Diamond collection.