THE fashion design students of Esmod Kuala Lumpur and fashion enthusiasts gained constructive exposure to Hungarian embroidery during the “Glamorous Embroidery in Fashion” workshop and fashion show by Hungarian fashion designer Tunde Hrivnak recently.
The workshop included experiences and insights from Hrivnak on her embroidery designs, and a fashion show of her latest 2016 Spring-Summer collection.
Hungarian ambassador Attila Kali said the cooperation between Esmod Kuala Lumpur and the Hungarian Embassy extended beyond the fashion event, signalling a long-term cooperation.
Hrivnak said she was inspired and amazed by the vibrance in Esmod Kuala Lumpur and was happy to reveal her new collection.
She said it was her unrelenting pride and love towards her motherland that fuelled her passion for embroidery design.
Hrivnak added that she was only 12 when she decided to become a dressmaker, and make beautiful dresses with various patterns.
The speciality and value of Hungarian embroidery lie in the fact that the tradition has been kept and looked after for 200 years with care.
Its main difference with other traditions is that it has been handed down from mothers to daughters.
According to Hrivnak, there was a revival in embroidery which began about five years ago when Louis Hamilton and Jenson Button, two Mercedes-Benz F1 drivers, donned Kalocsai-patterned overalls during the F1 Grand Prix in Hungary.
“I have had my collections long before 2011, but general attention was directed to Hungarian embroidery patterns after the F1.
“Basically, the whole Hungarian folk art received a great push thanks to the two F1 drivers who wore the patterns,” said Hrivnak.
“In competing with modern fashion that is minimalist and simple, Hrivnak also uses a similar approach by incorporating a limited number of colours.
The challenge lies in implementing traditional motifs and patterns into the current trends.
Colours and shapes should also be used with thought as each of them expresses different meanings that tell different stories.
During the fashion show, four tall and slender Hungarian models showcased over 20 different dresses with unique embroidery designs.
The aim of Hrivnak’s collection is for customers to understand the culture of Hungary, besides encouraging the younger generation to know more about these motifs and learning to love them.
[Source:- Thestar]