Prima Gold, a worldwide leader in 24-karat gold jewellery design and production, has been named an honouree in the 2016 JNA Awards’ Brand of the Year – Retail category.
The JNA Awards, now in its fifth year, is a premier awards programme that recognises and celebrates excellence and achievements in the jewellery and gemstone industry, with a focus on the advancement of the trade in Asia. This year’s JNA Awards Ceremony and Gala Dinner will be held on September 14 at the InterContinental Hong Kong.
“Being recognised in the JNA Awards 2016 – the ‘Oscars’ of the jewellery industry – is such a great honour for the Prima Gold brand. Our commitment and promise to deliver the finest 24-karat gold jewellery and a remarkable shopping experience have earned Prima Gold its position as a trusted consumer retail brand and ‘The World’s Choice of Purest Gold Jewellery,’” said Pranee Khunprasert, managing director for marketing of Pranda Group.
Prima Gold has a strong commitment to delivering products that exceed consumers’ expectations, according to the company. Its signature “silk-line’ technique,” which requires meticulous and sophisticated craftsmanship, gives Prima Gold an edge in the jewellery sector. Exceptional customer service also elevates the Prima Gold brand. Visitors at Prima Gold retail boutiques are warmly welcomed by service-minded jewellery consultants, who recognise the importance of providing a special shopping experience to clients. Prima Gold salespeople are selected for their ability to connect with customers and pride themselves on leaving lasting, positive impressions on clients, Pranda said.
Pranda Group will be presenting its latest collections and its brands’ offerings at the Hong Kong Convention & Exhibition Centre (HKCEC) section of the September Hong Kong Jewellery & Gem Fair, which is scheduled for September 15 to 19. Pranda’s booth is located in Hall 3 (3B503 and 3C103) of the HKCEC.
The AsiaWorld-Expo (AWE) section of the fair, which will present exhibitors of raw materials including diamonds, coloured gemstones, pearls, and equipment and packaging, is scheduled for September 13 to 17.