When it comes to the beauty industry, the Latinx community is committed full-fledged — we’re talking physically, emotionally, and financially. From Mexico to the Argentina, you’ll find women going to hair salons as early as they can walk, and wearing lipstick shades that bear significance far beyond a classic trend. So it’s no surprise that Hispanics make up a significant percentage of beauty spending globally, and produce some of the biggest innovators and creatives in the industry.
“Latinxs are extremely passionate, artistic, and swagged out,” celebrity hairstylist Cesar Ramirez tells Refinery29. “We not only bring innovation and flavor to the industry, but also our culture, which is full of diversity, which is needed when creating trends.”
To show you all the gusto the Latinx community is bringing to the beauty market, we’ve rounded up 10 artists and stylists you should be following on Instagram right now. Let them overflow your feed with all the beauty inspiration you need, ahead.

The L.A. hairstylist works by the phrase, “A confident woman is a beautiful woman,” and his client list is proof. Halle Berry, Priyanka Chopra, and Ruby Rose are among his celebrity fans who turn to him for an intricate braid and a chic haircut everyone else wants to copy. Once you follow this hair guru, you’ll be using the save feature like never before.

Cynthia Alvarez

Before the natural hair movement grew into what it is now, Alvarez was embracing different textures by bringing out the curls of celebrities like Shakira and Alicia Keys. This representation in the industry earned her the title of celebrity curl expert, and now she works with brands on developing their curly hair products and campaigns. If you’re ever running out of style ideas for your curls, Alvarez’s page offers up all the inspiration you need.

Etienne Ortega

The Mexico-native, influenced by the glamour of his country’s telenovelas, is responsible for the over-the-top makeup looks on Kris Jenner and Christina Aguilera. On his feed, you’ll find close-ups of some of your favorite celebrity looks, and sometimes he even blesses us by revealing the exact products he uses.

Carola Gonzalez

If you’ve ever wondered who’s behind Kerry Washington’s dreamy looks on the red carpet — like that unforgettable glitter-coated blue cat eye — all fingers point to Carola Gonzalez. The Puerto Rican makeup artist takes to Instagram to share BTS of her glam sessions with Washington, but doesn’t shy way from giving followers a look into her travel and fitness journey as well — making her feed inspirational in more ways than one.

Hector Espinal

Becoming a global makeup artist for Fenty Beauty didn’t come easy for Espinal, who had to audition with thousands of other artists, which included interviews, how-tos, and no pressure— doing Rihanna’s makeup, which all the finalists had to do before the beauty mogul selected her final two. Since then, he’s proven he earned the title, regularly serving up hot, hot, hot looks both for the campaigns and Ri-Ri’s red carpet appearances. One of our favorite parts of following Espinal is his very creative teasers for upcoming Fenty launches that will leave you wanting more.

Priscilla Ono

One look at the Ono’s feed and it’s easy to see why Rihanna trusts the makeup artist with her red carpet looks and Fenty Beauty campaigns. Her Instagram page serves up trendy eye looks, dreamy glows, and statement lips. And, if you’ve been shelling out dinero for all the gorgeous launches from Fenty Beauty, the brand’s global makeup artist posts tutorials on how to use the products so that you can get your money’s worth.

César DeLeön Ramirêz

Ramirêz credits his Afro-Carribean culture for his ability to work with a variety of different hair textures, and for also giving him an fun personality that helps him connect with his clients. “There is an indescribable sass, flare, and uniqueness that my culture has instilled in me and that helps me relate and bond well with my clients,” he says. That charisma has led him to become the go-to hairstylist for Demi Lovato and Ciara, who show up with some of the best looks on stage and on the red carpet.

Claudia Betancur

Betancur grew up doing her mother’s makeup in her native Colombia before moving to Miami to pursue a prosperous career in fashion and beauty. After creating makeup looks for brands like Oscar De La Renta, she became a brand ambassador for L’Oréal Paris and is now one of the most in-demand artists in Hollywood. Her client list includes fellow Latinas like Camila Cabello, Eva Longoria, and Sofia Carson — and the looks are as glamorous as you can expect.

Marc Mena

Mena knows his way around a red carpet, including the SuperBowl of fashion (a.k.a the Met Gala). His talent and calming presence has made him a trusted hairstylist to celebs like Chrissy Metz, Mindy Kaling, and Madelaine Petsch. Beyond his feed, you can follow his trendsetting looks with his hashtag #MARCdIT.

Jennifer Yepez

Yepez is proud to say that she started her career braiding hair for $20 on a stoop in New York City. It’s what led her to work at a salon in Ecuador when she moved there as a teenager and now she’s built a client list that includes models Gigi Hadid, Bella Hadid, Chanel Iman, Jourdan Dunn, and Emily Ratajkowski. Once you land on her page, you won’t be able to stop scrolling through the gorgeous looks — both on her clients and herself.


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