As of November 9, sustainable and slow fashion brand Folde has officially started its crowdfunding campaign.
The brand, which seeks to find the best possible way to produce environmentally conscious clothing, chose crowdfunding over corporate investment in order to avoid a goal for profit overshadowing its sustainable mission. Placing style over trend, the brand’s focus on craftsmanship and reducing unnecessary waste hopes to provide customers with long lasting and treasured pieces.
FashionUnited talked to the founders of the brand, Sally Graveling and Louise Petranca. The two friends came together to launch Folde after finding themselves disillusioned with the fashion industry’s response to sustainability and fast fashion. Discussing the thought process behind the brand, and its commitment to sustainability, Graveling and Petranca revealed their hopes for Folde’s present and future.