Hong Kong-based jewellery manufacturer and wholesaler, Perfect Group Holdings Ltd, is taking steps to diversify its product and market mix and expand its presence in Asia, particularly by making inroads into mainland China.

In an interview with JNA, Kan Kin Kwong, Perfect Group’s founder, chairman and CEO, shared the group’s latest initiatives to target younger customers and explore newer markets.

Changing demographics

Sluggish economic conditions and the volatile global financial market have changed the face of the jewellery industry in recent years. Perfect Group is thus adjusting its product offerings, given that many consumers have become more price-conscious in the wake of China’s economic downturn.

The first step in this strategy was implemented in June this year, with the launch of the group’s new collection of trendy jewellery designs catering to a younger demographic.

“The collection takes into consideration the preferences of Asian customers. It incorporates trendy styles and uses materials such as rose gold and white karat-gold, which are very popular these days,” said Kan. “Given their affordable price range of HK$2,000 (around US$260) to HK$4,000 (around US$520), these pieces will be especially attractive to younger buyers.”

[Source:- jewellerynewsasia]

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