As competition in the Indian e-commerce market gains steam, e-tailers are lining up discounts and lucrative deals for customers in limited-period sales schemes. Locking horns once again, e-commerce giants Flipkart and Amazon have announced special sales in the coming weeks, offering special prices for purchase of various products including mobiles, appliances, clothing and accessories. E-commerce giant Amazon’s aggressive expansion in India is expected to lead to added competition and a further rise in online shopping in the country, some analysts say.
Amazon is offering “big savings” on a variety of brands – Adidas, Puma, Levi’s and Sanyo, among others – in its “Great Indian Sales” scheme. The Amazon India sales offer will open from May 11 to May 14, according to its website. “Create your wishlist now…top brands on sale from 11th – 14th May,” said the e-commerce company. “Gear up for the biggest sale! 11th May will be all about big deals on big brands!” Amazon said on Twitter.
Amazon’s Great Indian Sale, offering up to 60 per cent discounts, covers a multitude of products from global brands including Samsung, Motorola, Philips, LG, Adidas, Puma, Levi’s as well as Indian brands such as Fastrack, Prestige, Voltas, Bajaj and Bombay Dyeing.
Flipkart is offering discounts on fashion products, TVs and other appliances, furniture, electronics, mobiles, among other items, in its “Big 10 sale”, according to its website. Flipkart’s Big 10 Sale will open from May 14 to May 18. “Flipkart’s Big 10 Sale is not just a celebration of completing 10 years in the e-commerce space and being able to bring to you the best products online, but it is also a moment for thanking everyone for the trust conferred in us,” it added.