Hong Kong-based jewellery manufacturer ABBA Jewellery (Mfg) Ltd is maintaining an optimistic outlook for 2017, citing significant improvements in major markets such as the US and China.

In a talk with JNA, Robert Wong, director of ABBA Jewellery, shared the company’s growth strategies and long-term plans, adding that flexibility in business and market diversification top the jeweller’s major goals for the year.

Manufacturing expertise

According to Wong, the company has been in the business of manufacturing fine jewellery in 18-karat gold for more than 25 years. The manufacturer specialises in diamond jewellery and other pieces adorned with sapphires, rubies and tourmalines.

Wong noted that the company used to incorporate a wider variety of coloured gemstones into its product portfolio but since the bankruptcy of financial services firm Lehman Brothers in 2008, ABBA Jewellery redirected its focus to diamond jewellery and a few select coloured gemstones.

“At that time, the business for coloured gemstones had slowed down so we had to rethink our business strategy. Our major export markets – the US and Europe – were severely affected by the Lehman Brothers crisis,” noted Wong. “I would say 80 percent of our products are diamond jewellery while 20 percent are a mix of coloured gemstones with diamond accents.”

The company operates a production facility in China, where it employs over 200 people and produces more than a thousand pieces of jewellery per month. The manufacturer maintains a team of more than 20 designers in China.

[Source:- jewellerynewsasia]

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