DANI by Daniel K launched its first mono-brand kiosk concept store at Roosevelt Field in New York last June.
The company joins the renowned shopping centre’s roster of top-flight luxury brands and takes its place at the forefront of the retail market in Long Island, the jeweller said in a statement.
An expansive retail destination, Roosevelt Field is managed by Simon, headquartered in Indianapolis, Indiana. It completed an expansion and renovation in 2015 that introduced a dining district and a two-level expansion wing, and welcomed Long Island’s first Neiman Marcus earlier this year.
The centre has more than 270 speciality stores and restaurants offering an eclectic mix of cuisine, and is conveniently located at the intersection of Old Country Road and Meadowbrook Parkway in Garden City.
Since its inception and official launch in 2015, DANI by Daniel K has aggressively pursued a kiosk and boutique concept store strategy, in addition to developing a network of independent retailers with shop-in-shop concepts.
The US kiosk follows a string of boutique and kiosk openings across the global market, including Dubai, Russia, Romania, Czech Republic, and Portugal, with further expansion projects scheduled in the coming year.
DANI by Daniel K, an affordable fine jewellery brand launched by Daniel Koren, has made a name for itself in the bridal and travel jewellery market for its affordable fine, sterling silver and simulated diamond jewellery.
“The DANI by Daniel K sterling silver collection, unparalleled in its craftsmanship, is made using top-grade, flawless, colourless simulated diamonds and lab-created spinel and corundum, all hand-cut, polished and executed using fine jewellery techniques,” the company said. “The brilliance of the stones, the authenticity of the cut, and the outstanding setting work immediately sets the DANI by Daniel K collection apart from the competition.”
This novel concept, paired with an attractive multimedia marketing lifestyle campaign, was well-received and quickly positioned DANI by Daniel K as a leader in the global affordable luxury and fine jewellery sector, according to the jeweller.