Concrete is the muse for a new fragrance by Japanese fashion house Comme des Garçons, which comes in a bottle made from the building material.
Comme des Garçons’ Concrete eau de toilette was created in celebration of the material’s extensive presence in dense cities.
“In a world where concrete is ubiquitous, the mundane fabric of urban cityscapes, now it is given disparate context: the uniquely refined realm of perfumery,” said the brand.
The perfume aptly comes in a concrete bottle, moulded to form curved edges and surfaces, and topped with an off-centre metal cap.
Additional packaging is also patterned to mimic the colour and texture of concrete.
“A versatile material finds an unpredictable form,” said Comme des Garçons. “An exploration of destruction, construction and creation, Concrete is a fragrance where material preconceptions are deftly demolished, paving the way for something new.”
However, and perhaps fortunately, the fragrance smells more like sandalwood than concrete. It also includes notes of rose and spices, intended to provide a surprisingly soft contrast to the hard bottle.
Concrete joins Comme des Garçons’ extensive range of scents, which includes the unisex Standard created with furniture brand Artek.
Its launch earlier this month was marked by a series of events in New York, one of which featured cement mixers that churned out dry ice, ahead of its rollout in September 2017.
Comme des Garçons and its founder Rei Kawakubo are the subject of a current exhibition at New York’s Metropolitan Museum of Art, which explores the designer’s avant-garde ideas.
This isn’t the first time that concrete has been used for perfume packaging. In 2009, designer Alexa Lixfeld created a set of perfume bottles with concrete tops.