As far as kiss-proof lipsticks go, it doesn’t get any better than ColourPop’s Ultra Matte Lip. The long-lasting formula doesn’t budge through a makeout (or a burger and fries, I can testify). It’s no wonder the buzzy beauty brand would collaborate with dating site Match.com to create a limited edition, custom lipstick called Mwah.
On top of the new shade, Match and ColourPop also collaborated on a “Kiss + Tell” survey of 3,000 singles across the U.S. that revealed, among other kissing facts, that 30 percent of women say they’ve had more success landing a first kiss while wearing lipstick and at 30 percent, red is the #1 color that makes women feel most “sexy” (followed by neutral, 24 percent, and pink, 15 percent).
Every customer who buys Mwah will be gifted seven free days on Match.com. Additionally, $1 from every sale of Mwah will be donated to GLAM4GOOD Foundation, a social impact non-profit that has donated over one million fashion and beauty products to women and girls and uses style to raise awareness for several causes.