Burberry just launched Mr. Burberry, a fragrance described as the ‘lover’ of 2014’s My Burberry. The first thing that came to my mind after smelling Mr. Burberry was: what a dull couple!
Burberry, fashion or fragrance, is not a favorite brand of mine. I’m at saturation point with the scarves and trench coats, but those two categories plus the mainstream Burberry perfumes make tons of money (the most money?) for the house. Mr. Burberry is described as a “woody herbal fragrance” and was developed by perfumer (also not a favorite) Francis Kurkdjian. Burberry’s listed notes are grapefruit, tarragon, cardamom, birch leaf, nutmeg, cedar, sandalwood, vetiver and guaiac wood.
Mr. Burberry goes on smelling of aquatic (department store, not orchard) grapefruit, then comes a schmear of the other notes — the usual watery cedar and cardamom, almost-not-there vetiver, squandered guaiac. What these notes produce is a “product” Abercrombie & Fitch could easily market to its high school clientele who adore faded, wiskered, distressed, tight clothes.
In mid-development, Mr. Burberry smells quite like generic women’s aquatic-type perfumes; perhaps due to the quality of its ingredients, Mr. Burberry smells stale as it develops. Mr. Burberry is a prosaic spice/wood/citrus “mixture”; as clueless as the faces of many of Burberry’s teen fashion models. If Mr. Burberry could speak: “Ummm. This is, like, ummm, COO-uhl! Am-AAA-zing! AWE-sum!” (misspellings intentional).
I hope Miss My Burberry is satisfied with her lover, Mr. Burberry; I’m not.
Mr. Burberry is available in 30 ($55), 50 ($68), 100 ($88) and 150 ($116) ml Eau de Toilette; if you’d like “extra cheese” go online and order it from Burberry.com and request that your bottle be monogram.