Chinese pearl specialist Zhejiang Angeperle Co Ltd is expanding its pearl jewellery business to gain a wider foothold in the market.
Based in Zhuji City, more popularly known as China’s “Pearl City,” the company had been focusing mainly on freshwater pearl cultivation as well as the processing and wholesaling of loose pearls and semi-finished pearl products for decades.
About five years ago, it mapped out plans to bolster its finished jewellery business. Today, Angeperle’s pearl jewellery products enjoy wide recognition in mainland China and are making inroads in Europe and the US, according to Water Hu, company foreign trade director and general manager of Angeperle (International) Co Ltd, the exports-focused Hong Kong branch of Zhejiang Angeperle.
In an interview with JNA, Hu discussed the company’s latest jewellery collections, and its talent management and expansion strategies.