- Amazon’s Prime Wardrobe – a “try before you buy” shopping service – is now available to all Prime members in the United States.
- Prime Wardrobe sends customers as many as eight items to try for seven days before their credit card is charged.
- I tried the service to see if it made shopping for clothes on Amazon easier.
Amazon recently expanded its Prime Wardrobe service to be available to all Prime members in the United States.
A free, “try before you buy” shopping option, Prime Wardrobe could be seen as competitor to services like Stitch Fix, which involves stylists sending customers sending personalized clothing selections that they can test out for several days before deciding whether they want to return or keep each one.
In the case of Prime Wardrobe, however, customers are able to select the items they want to try for themselves, with as many as eight items allowed per box. Customers can then trial the items for seven days before their credit card is charged for the things they want to keep. It had been in beta and rolling out to select customers until it became fully available at the end of June.
Amazon has been making big moves to grow its apparel business. In the past year, it has accelerated the growth of its private-label brands and introduced the Echo Look, a $199 hands-free camera and personal style assistant.
I decided to try out Prime Wardobe to see if it improved the experience of shopping for clothing on Amazon. Here’s what it’s like to use: