Over three decades ago, CavinKare revolutionised the personal care industry by launching 10 ml sachet shampoos under the ‘Chik’ brand, targeting at ‘bottom-of-the-pyramid’ consumers. Penetration of shampoo rose from less than 10 per cent then to over 90 per cent now. Today, 89 per cent of all shampoo sold in India (in volume terms) is … Read More →
im Kardashian’s new fragrance line sold out in just six days.Kim’s devotees snapped up all the available bottles of the reality TV star’s three new perfumes, Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud, which are part of her KKW Beauty line and had a limited run. The scents are no longer listed on KKWFragrance.com, … Read More →
She’s the Australian singer know for her angelic voice. But its Delta Goodrem’s perfume that’s become one of her biggest hits. The 32-year-old’s debut fragrance, Delta, launched in April and in two months has sold over 30,000 bottles have flown on the shelves, according to The Daily Telegraph. Amidst the millenial pinks, powder blues, pastel … Read More →