Over three decades ago, CavinKare revolutionised the personal care industry by launching 10 ml sachet shampoos under the ‘Chik’ brand, targeting at ‘bottom-of-the-pyramid’ consumers. Penetration of shampoo rose from less than 10 per cent then to over 90 per cent now. Today, 89 per cent of all shampoo sold in India (in volume terms) is … Read More →