New Delhi: The definition of masculinity is changing. Nowadays, it is often boxed into various archetypes, from the alpha male to the provider. Platinum Guild International India has launched Men of Platinum, where the company equates the rarity of the metal with the strength of character. The campaign, created by advertising agency Famous Innovations, brings to … Read More →
Over the years, the A-listed celebrities have been donning exquisite platinum jewellery on the red carpet and beyond. At the much awaited 70th Annual Cannes Film Festival, Hollywood’s stunningly gorgeous actress ‘Elle Fanning’ chose platinum jewellery for the opening ceremony of the event. The actress, clearly a fan of platinum, sizzled the red carpet in … Read More →
Overall platinum supply is projected to fall by two per cent year-on-year to 7,330 kilo ounces (koz) in 2017, with both primary and secondary supply expected to decline. According to the World Platinum Investment Council’s (WPIC)’s publication Platinum Quarterly for the March quarter of 2017, the global demand for platinum is projected six per cent … Read More →
Diamonds may be a girl’s best friend but for budget-conscious ring-bearers, the preferred material might be platinum. According to Platinum Guild International, the low platinum price in 2016 had retailers stocking up on the precious metal, with Indians and Americans the most likely to put a platinum ring on it. In India platinum demand soared 11.4%, … Read More →
The Chinese market has fuelled global demand for platinum jewellery in the first quarter of 2017, data from World Platinum Investment Council (WPIC) showed. The Chinese market has fuelled global demand for platinum jewellery in the first quarter of 2017, data from World Platinum Investment Council (WPIC) showed. According to WPIC’s latest Platinum Quarterly report, … Read More →
Buoyant North American demand is a rare bright spot for the global platinum jewelry market after a sharp drop in prices boosted jewelers’ margins, driving up consumption of the white metal by more than a third over the last six years. North American appetite has flourished despite lackluster global platinum jewelry sales, with world consumption … Read More →