Over three decades ago, CavinKare revolutionised the personal care industry by launching 10 ml sachet shampoos under the ‘Chik’ brand, targeting at ‘bottom-of-the-pyramid’ consumers. Penetration of shampoo rose from less than 10 per cent then to over 90 per cent now. Today, 89 per cent of all shampoo sold in India (in volume terms) is … Read More →
There are plenty of perfume hacks designed to help your fragrance last longer, ranging from where you spritz it to how you layer it to where you store the bottle. But this is the most brilliant and easiest perfume hack of them all. Pinrose Perfume’s Petal Packs feature single-serve perfume wipes that you can use to refresh your fragrance on … Read More →
Supermodel BFFs Kendall Jenner and Bella Hadid have been trying out a new streetwear look recently, and it revolves around a controversial retro accessory. The duo have been photographed sporting fanny packs on several occasions over the last few weeks, putting their own high-fashion twist on the Eighties purse. The revival of the fanny pack … Read More →