Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out … Read More →
De Beers Group wants to make sure that future generations love—and also see the value in—diamonds. And it’s willing to invest in that eventuality. The international diamond company will put more than $140 million into its marketing efforts this year—its biggest spend in marketing since 2008, according to De Beers Group. The investment will be focused on drumming up consumer demand for diamond … Read More →