De Beers Group wants to make sure that future generations love—and also see the value in—diamonds. And it’s willing to invest in that eventuality.   The international diamond company will put more than $140 million into its marketing efforts this year—its biggest spend in marketing since 2008, according to De Beers Group. The investment will be focused on drumming up consumer demand for diamond Read More →

Fashion hasn’t always encouraged self-expression. Before the youthquakers in their ready-to-wear togs became the norm, trends trickled down to the masses through the couture. In this schema designers were dictators. Today, individualism in dress is not only encouraged, it’s communicated via many channels. A mix of high and low is accepted rather than the exception, Read More →

Dive Brief: American Apparel has re-emerged online under new owner Gildan, with a strong pitch to fans that its famous basics are ethically produced, even in factories outside the United States. Through Sept. 5, the company is offering a free “fine jersey crewneck T-shirt,” for years one of the brand’s most enduring items, with orders of $50 or Read More →

It was clothing to die for. The National Rifle Association put on a “fashion show’’ Friday in Milwaukee, Wis., showcasing gun-toting accessories. Forget about using slinky models to show-off the new fangled holsters — the gun organization instead hired guys with big guts and tattooed biker chicks to walk its first Concealed Carry Fashion Show. Read More →

  Users interact with organizations through many channels, including the web, email, mobile and tablet applications, kiosks, online chat, telephone, and by visiting physical locations. Regardless of the channel, people expect companies to provide a usable experience. For this reason, it’s important to understand the channel’s role in the customer journey and design for that channel’s Read More →