With an anti-stiletto sisterhood of sorts—Rihanna, Hailee Steinfeld, Shailene Woodley—pairing Robert Clergerie lug-soled oxfords and raffia creepers with everything from denim cutoffs to cocktail dresses, the original maker of brogues for women finds itself firmly back in the spotlight. “Shoes carry you through life,” opines women’s-wear designer Roland Mouret, who’s done double duty as the French footwear brand’s creative director since 2011, and who first worked with its eponymous founder, on art direction and styling, in the ’80s. “They show the reality of how girls live fashion now.” And what’s a moment these days without an official hashtag? Mouret enlisted his friend, Man Repeller‘s Leandra Medine—for whom the distinct pleasures of chunky footwear are very much on-brand—to host a #ClergerieGirls contest, inviting followers to share snapshots of their take on the Gallic aesthetic for the chance to win a trip to Paris Fashion Week and the opportunity to design a Clergerie shoe, with the winner to be named February 1 (tune in to @themanrepeller for the announcement). “There was a distinct sense of style and sense of humor about each of them,” Medine says of the four finalists culled from a pool of 550.