De Beers Group announced that its Forevermark diamond brand has inscribed its two millionth diamond in Surat, India. The 3.48-carat round brilliant stone has been inscribed with a unique “2,000,000” serial number.
The milestone follows the announcement in February this year of Forevermark being available in more than 2,000 retail outlets worldwide.
The US$10 million Forevermark Diamond Institute in Surat is one of the most technically advanced diamond inscription and grading centres in the world, employing around 100 highly skilled diamond workers.
It provides an accurate and reliable grading service for each Forevermark diamond, selecting and inscribing Forevermark diamonds with a unique identification number.
The two millionth diamond will be set in a piece of jewellery at the Forevermark Design and Innovation Centre in Milan, Italy, and will ultimately become part of the brand’s exclusive red carpet collection.
Stephen Lussier, CEO of Forevermark, said: “The individual inscription is a unique feature of every Forevermark diamond. It’s not only a symbol of the exceptional standards of the diamond’s beauty, but also represents our commitment to responsible sourcing, tracing each diamond along its journey and ensuring strict business, environmental and social standards are met at every step.
“By providing an accurate and reliable grading and inscription service, our world-leading Surat facility plays an important role in ensuring consumers can have the highest levels of confidence when purchasing a Forevermark diamond. The brand’s message is increasingly resonating with consumers worldwide, as this latest milestone shows.”
Forevermark has experienced steady growth in demand from Indian consumers since launching in the country in 2011. It is now available in more than 190 retail outlets nationwide.
[Source:- jewellerynewsasia]