When Gertrude Stein wrote “a rose is a rose is a rose,” she probably wasn’t thinking about perfume.  When it comes to fragrances, rose is a coveted ingredient that is able to shape-shift; there is no one true rose scent. Instead, the flower, which mythologically bloomed from Aphrodite’s tears over her lover Adonis, plays extremely Read More →

For mosquitoes, summertime is prime time. The pesky buggers swarm and feast as thirstily as their targets at backyard bashes in Brooklyn or outdoor fetes in the Hamptons. But with the looming threat of Zika this summer, mosquito season is underlined with uncharacteristic anxiety. Cue the mad scramble for mosquito repellents.  As people anxiously douse Read More →

Netherlands-based perfumer, Hiram Green, has launched Dilettante – a fragrance which was inspired by “simple pleasures as a stroll through a luscious garden after a rain shower.” The all-natural fragrance is based on a triptych of orange flower, petitgrain and essential oil of orange. Dilettante is available now as 50ml Eau de parfum at Hiram Read More →

Giorgio Armani perfumes unveil a pair of new limited editions for its youthful and trendy Emporio Armani Diamonds perfume collection. The new Emporio Armani Diamonds Club fragrance series are dazzling, bright and sparkly perfumes inspired by bright neon lights from Disco Clubs, high power and the good energy from the party night out setting. Giorgio Read More →

Past year’s Modern Muse Le Rouge scent from the Estee Lauder fragrance brand receives a new flanker with Modern Muse Le Rouge Gloss coming to join the growing collection of the original Modern Muse and even this year’s Modern Muse Eau de Rouge fragrance. The complete range is created primarily for the optimistic, confident and Read More →

Discovering a new phase of Dunhill’s latest Icon perfume range that unveiled a new character centering on the quality of the formulation its strength and brilliance the new Icon Elite is here to inspire its enthusiasts. Icon Elite shows up to join Icon Absolute one more successor of the classic Icon setting the stage for Read More →

Extending the release of last year’s Boss The Scent for men, the section of Hugo Boss perfumes unveils the female version with Boss The Scent for Her. Released as an extremely sexy and attractive scent the floral-fruity formulation is mixed with heavy gourmand shades pursuing the style of elegant sweetness The new sexy fragrance for Read More →